About

Our Mission

We exist to give professional sports properties the best opportunity to succeed in China.

Whether a world-class athlete, a global football team or an emerging event, we’ve created an ecosystem to help navigate China’s dynamic business environment. From building a large social media fan base, negotiating exclusive media partnerships to mapping an ecommerce strategy, we tackle the critical success factors that make it all happening China.

Our Story

Established in 1999, Mailman has become a symbol of China’s revolutionary spirit and its desire for progress. Before tweets, our team were delivering postKard media throughout China’s bustling restaurants. We took pride in every delivery. But then the world changed, smartphones became our new best friends and it was time to adapt to the modern China.

We did what we knew best

As China’s youth began playing sport, the digital and content landscapes also took shape. It was early 2009 and we began to tackle our deepest passion, sports. We knew as the market evolved, that global sports properties would wake up. The Chinese were curious and willing to engage; football was on the rise, the NBA was growing and the world’s superstars had to be a part of it.

Community building

In 2010, Liverpool FC became the first professional football team on Chinese social media. Fast forward 7 years and we’ve since built programmes for over 100 global rights holders including the Bundesliga, NFL, NHL, Kobe Bryant, UFC, Manchester United, Tottenham Hotspur, AC Milan and the great Conor McGregor. Our clients have seen their Chinese communities explode, creating hundreds of new opportunities across avenues such as media, commercial, ecommerce and touring.

And so began the legacy

As the business grew, so did our people, our expertise and our reach across China’s vast sports ecosystem. We refined our mission and made sure our interests were aligned with our greatest customers. We now deliver services across digital, media, technology, commerce and investment – all to support our mission in helping professional sports organisation succeed in China.

The future we’re building

As the industry develops and matures, we’re ensuring we stay nimble, aggressive, honest and set the industry standard through our professional services. We aim to build an ecosystem of support which creates exponential success for our clients. With access to more fans, more opportunities and more investment we strive to build business together with our partners.

Leadership Team

  • Mailman

    Andrew Collins

    Group CEO
  • Mailman

    David Hornby

    Head of Sports
  • Mailman

    Justin Tan

    VP of Strategy
  • Mailman

    Rufio Zhu

    Sports Team Director
  • Mailman

    Iris Chen

    Head of Operations
  • Mailman

    Wei Jia

    VP Partnerships, Beijing
  • Mailman

    Gideon Clark

    Client Director
  • Mailman

    Gia Cheng

    Head of Partnerships
  • Mailman

    Caterina Zhou

    Senior Strategy Planner
  • Mailman

    Ken Wu

    Senior Account Manager
  • Mailman

    Jimmy Li

    Senior Account Manager
  • Mailman

    Tianyi Li

    Team Leader, Travel
  • Mailman

    Yujun Wu

    Account Director (Sports)
  • Mailman

    Eduardo Lipari

    Client Manager
  • Mailman

    Tom Elsden

    Senior Client Manager
  • Mailman

    Andy Strong

    Client Manager
  • Mailman

    Frankiey Yu

    Account Manager
  • Mailman

    Irene Deng

    Marketing and PR Manager
  • Mailman

    Thomas Streatfeild-James

    Brand Manager
  • Mailman

    Alex Duncan

    KAWO Co-Founder and Project Leader
  • Mailman

    Brian van Damme

    KAWO Co-Founder and CTO
  • Mailman

    Lynne Lin

    Finance Director
  • Mailman

    Bin Li

    Advisor
  • Mailman

    Xiaoming Tang

    Advisor
  • Mailman

    Xin Chen

    Advisor
  • Mailman

    Yuhua Hou

    Advisor