About

Our Mission

We’re a marketing and technology group with from China to the world.

Whether a world-class athlete, a global football team or an iconic destination. We build marketing services and technology solutions that help build winning brands in China and to the world.

We invest into companies with a product or service building value in the sports, travel and entertainment categories. From sports media, digital consulting to marketing technology companies with a clear vision and supercharged teams.

Our Story

Mailman has become a symbol of China’s revolutionary spirit and its desire for progress. Before tweets, taxi media and LED advertising our team were delivering postKard media throughout China’s bustling restaurants. But then the world changed, smartphones became our new best friends and it was time to adapt to the modern China.

We evolved.

As China’s youth began playing sports, the digital and content landscapes also took shape. It was early 2009 and we began to tackle our deepest passion, sports. We knew as the market evolved, that global sports properties would wake up. The Chinese were curious and willing to engage; football was on the rise, the NBA was growing and the world’s superstars had to be a part of it.

Community building.

In 2010, Liverpool FC became the first professional football team on Chinese social media. Fast forward 7 years and we’ve since built programmes for over 100 global rights holders including the Bundesliga, NFL, NHL, Kobe Bryant, UFC, Manchester United, Tottenham Hotspur, AC Milan and the great Conor McGregor. Our clients have seen their Chinese communities explode, creating hundreds of new opportunities across avenues such as media, commercial, ecommerce and touring.

As Chinese began to travel abroad we supported global destinations with their local brand strategy and digital marketing, we helped build a platform for BrandUSA, drove NYC’s leading social media engagement and delivered rich video programs for Simon shopping destinations.

And so began the legacy

As the business grew, so did our people, our expertise and our reach across China’s vast sports & travel landscapes. We restructured our mission and made sure our interests were aligned with our greatest customers. The group now delivers services across digital, media, technology, commerce and investment – all to support our customers build success in China and to the world.

Supported by China’s largest investors

In 2006 we raised capital to help drive growth and value to our customers. We’re proud to have China’s most ambitious investment groups behind us including WeCapital, Kaixin Capital and Yao Capital.

Leadership Team

  • Mailman

    Andrew Collins

    Group CEO
  • Mailman

    David Hornby

    Head of Sports
  • Mailman

    Justin Tan

    VP of Strategy
  • Mailman

    Rufio Zhu

    Sports Team Director
  • Mailman

    Iris Chen

    Head of Operations
  • Mailman

    Bin Li

    VP of Investment
  • Mailman

    Gideon Clark

    Client Director
  • Mailman

    Gia Cheng

    Head of Partnerships
  • Mailman

    Caterina Zhou

    Senior Strategy Planner
  • Mailman

    Ken Wu

    Senior Account Manager
  • Mailman

    Jimmy Li

    Senior Account Manager
  • Mailman

    Yujun Wu

    Account Director (Sports)
  • Mailman

    Eduardo Lipari

    Client Manager
  • Mailman

    Tom Elsden

    Senior Client Manager
  • Mailman

    Andy Strong

    Client Manager
  • Mailman

    Frankiey Yu

    Account Manager
  • Mailman

    Irene Deng

    Marketing and PR Manager
  • Mailman

    Thomas Streatfeild-James

    Brand Manager
  • Mailman

    Alex Duncan (KAWO Co)

    Founder and Project Leader
  • Mailman

    Lynne Lin

    Finance Director
  • Mailman

    Xiaoming Tang

    Advisor
  • Mailman

    Xin Chen

    Advisor
  • Mailman

    Yuhua Hou

    Advisor