Mailman has become a symbol of China’s revolutionary spirit and its desire for progress. Before tweets, taxi media and LED advertising our team were delivering postKard media throughout China’s bustling restaurants. But then the world changed, smartphones became our new best friends and it was time to adapt to the modern China.
As China’s youth began playing sports, the digital and content landscapes also took shape. It was early 2009 and we began to tackle our deepest passion, sports. We knew as the market evolved, that global sports properties would wake up. The Chinese were curious and willing to engage; football was on the rise, the NBA was growing and the world’s superstars had to be a part of it.
In 2010, Liverpool FC became the first professional football team on Chinese social media. Fast forward 7 years and we’ve since built programmes for over 100 global rights holders including the Bundesliga, NFL, NHL, Kobe Bryant, UFC, Manchester United, Tottenham Hotspur, AC Milan and the great Conor McGregor. Our clients have seen their Chinese communities explode, creating hundreds of new opportunities across avenues such as media, commercial, ecommerce and touring.
As Chinese began to travel abroad we supported global destinations with their local brand strategy and digital marketing, we helped build a platform for BrandUSA, drove NYC’s leading social media engagement and delivered rich video programs for Simon shopping destinations.
And so began the legacy
As the business grew, so did our people, our expertise and our reach across China’s vast sports & travel landscapes. We restructured our mission and made sure our interests were aligned with our greatest customers. The group now delivers services across digital, media, technology, commerce and investment – all to support our customers build success in China and to the world.
Supported by China’s largest investors
In 2006 we raised capital to help drive growth and value to our customers. We’re proud to have China’s most ambitious investment groups behind us including WeCapital, Kaixin Capital and Yao Capital.