• Business Objective

    Design a campaign that gets fans excited about the Constance hotel chain

     

  • Results
    • 3m+ reads
    • 193,873 entries
  • Our Approach

    We launched a campaign that encouraged followers to share photos of their Constance experience with two of their friends to enter them all into a contest for the chance to win a Sony camera.

    Using a targeted set of KOLs, we were able to heavily promote a boutique hotel like Constance into social relevance. The key to the success was finding niche KOLs that targeted different networks, igniting more people to share and enter this contest.  Sometimes, simple execution and strategic spending can drive the entire success of a campaign.