• Business Objective

    Promote the 2016 Supercup through online and offline activation.

  • Results

    17 million hashtag reads

  • Our Approach

    Two Chinese fans won a trip to the Supercup after their participation in the Voice of Bundesliga campaign. We spent 3 days with them in Germany creating an unforgettable experience around the Bundesliga. Throughout the trip, our team was capturing content and posting live on Weibo and WeChat.

    The first day we planned a trip to Borussia Dortmund’s training centre and stadium where the fans received a guided tour of each and were both able to try Dortmund’s famous Footbonaut training machine. On the second day, we visited Bayer Leverkusen’s stadium and watched their season opener before heading to Cologne’s official event to launch the start of the season.

    On the final day, we took the two fans to Schalke’s stadium for a tour where they were able to meet some of the first team players. Following a helicopter trip around the stadium and training facilities, we returned to Dortmund to watch the Supercup. Both fans were welcomed with a signed shirt from Bayern Munich legends and then watched the match from the hospitality zone. After an intense match that Bayern won 2-0, the two fans were invited backstage to meet Marco Reus and pose for photos with him.