Attract as many visits as possible to the Massachusetts travel website
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Business Objective
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Results
- 2.1 million visits in one year
- 14,000 reads per blog article
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Our Approach
The GoUSA platform offers some fantastic turn-key solutions for US destination marketing organisations to gain a foothold in China.
In 2014 Massachusetts made the most of this. With no prior presence in China, we were able to create an immediate impact with their mini-site hosted on GoUSA.cn. On the mini-site, we created over 40 interactive activities, along with tonnes of information and images that showcased the many highlights of this fantastic state.
We also promoted the website and Massachusettes on micro-blogging platform Sina Weibo, so as to raise the profile and awareness of the website. Weibo’s short form content is a perfect way to drive engagement and create interest in a destination, eventually inspiring people to visit.
