• Business Objective

    Be the voice of America for various topics about the USA


  • Results
    • 50M+ reads
    • 1,000s of photos
  • Our Approach

    Hashtags on Sina Weibo can be powerful tools to harbour new communities through popular topics.  In China, it is used differently than in the West, allowing brands to own those pages and lead the conversation on those topics.

    GoUSA has created more than 15 hashtag pages driving a variety of topics and campaigns.  Most notably, one of our hashtag pages (#勾拍美国#) that incentivises users to post their US experiences on social with weekly giveaways. The success was attributed to providing fans with an easy channel on which share their experiences.