• Business Objectives

    To complete Liverpool FC’s online presence in China with a fast, functional and localised website

  • Our Approach

    Chinese website domains need to be hosted within China. If hosted on a global server, sites are very slow, or extremely expensive. We brokered a deal between Liverpool and local media company Hupu for the building and hosting of a new site. Aside from the technical experience and server provision, the partnership with Hupu also provided access to the traffic on their site and had the additional benefit of easy linking to the site.

    We brokered and activated the deal between Liverpool and Hupu and were responsible for the content curation and day to day running of the site on launch.