Generate follower growth for SSC Napoli by leveraging the popularity of cartoons with a series of fun, CNY themed comics featuring Hamsik and Insigne.
1 million hashtag reads
Cartoons and comics are incredibly popular in China and as such, we used Chinese New Year as an opportunity to launch a cartoon series with some of the Napoli players. With popular players such as Hamsik already present on Weibo and Insigne on the verge of launch, they were the obvious candidates for this series.
The series was made up of 4 episodes, following the two players on their adventure through China. They faced all of the traditional cultural activities as well as difficulties that someone visiting the country might experience including Chinese fireworks, wearing traditional clothing and learning Chinese.