How Seattle used our partnership program to increase exposure for its brand

How Seattle used our partnership program to increase exposure for its brand

  • Business Objective

    Use our partnership program with GoUSA to increase exposure and reach for Visit Seattle

     

  • Results
    • 1.65M+ total reads
    • 10.5K+ total engagement
  • Our Approach

    When Seattle joined our partnership program with GoUSA, this program gave Visit Seattle and other US partners immediate access to over 800 thousand followers. Utilising GoUSA as a KOL for American destinations, we posted 26 Weibo posts and 5 WeChat articles over the course of 5 months. Our large network delivered information about Seattle to over 1.65 million people. The campaign played on Chinese interest in landmarks and natural scenery with our re-posted UGC including the iconic Space Needle building, Mt. Rainier National Park, and the original Starbucks. Visit Seattle gained 3x more exposure through the GoUSA channel compared with a much longer time period on their official Sina Weibo channel.