• business objective

    To promote Toronto PO and Montreal PO around the 150th Canada Day Celebration

    • 1.14M+ impressions
    • 22,000+ participants
    • 19,000+ engagements
    our approach

    Our campaign asked fans of Simon, with an interest in both shopping and Canada, how they would spend $150 at a Canadian Premium Outlet. So as to focus on Canada’s celebration, we published 1 Weibo post and 1 WeChat post for both Toronto and Montreal Premium Outlets. We included a localised map which gave users a chance to check out which brands were available to them. In under 2 weeks, we doubled our expected impressions and more than quadrupled our participant targets. The emphasis on Chinese shopping culture and luxury-brand prize were the two key components in the success of our campaign.