• Business Objective

    Use Utah’s famous national parks to boost awareness and increase followers for Visit Utah

     

  • Results
    • 10K+ new followers
    • 19K total participants
    • 3.3M hashtag reads
  • Our Approach

    We created a share-to-win Weibo campaign for Visit Utah. The post asked users which national park in Utah was their favourite. In order to participate, users had to follow Visit Utah’s Weibo page, share our campaign post, and provide an answer. Offering one lucky winner a GoPro HERO 4, this campaign generated over 10K followers in under a month. The HERO 4 was a brand new product at the time and appealed to the Chinese propensity for lifestyle products. This, along with the Chinese love for US national parks, is what enabled the campaign to generate some of our highest engagement for Visit Utah’s Weibo page.