• Business Objectives

    Spread the Spurs CNY ‘ye r of the cockerel’ message. ” s1″>Beat the competition to become the first club to launch CNY live stream. Use LED boards at the game vs West Bromwich Albion to promote CNY message.

  • Results

    74,000 live viewers, 2.7m+ video views

  • Our Approach

    We designed a limited edition warm-up jersey that was worn by all of Tottenham’s players prior to their match against West Brom. They were then signed by the players and used as prizes in other CNY campaigns. Not only did they make desirable giveaways but they also demonstrated that everybody at THFC was getting involved and was aware of the time of year.

    We were on site to host a live stream which included a tour of the changing rooms and then the walk that the players take through the stadium to the pitch where we interviewed a Chinese fan who’d travelled to London to watch the match as well as discuss the season so far and the new developments at White Hart Lane. We also explained a bit about the upcoming CNY campaigns and what the fans could look forward to over the coming week. This raised the profile of THFC and also rewarded viewers with some interesting information about what’s going on at Tottenham’s home.