Rufio Zhu
How Paris 2024 Came to Life Online in China - Rufio Zhu
The Paris Games 2024 engaged Chinese audiences online - our VP Rufio Zhu takes a look at which platforms and brands excelled, and why.
top of page
Search
Sophie Elsden
Jul 15
A Spotlight On China's Sports Schedule
With China continuing to bolster itself in many areas, it easily exceeds in sports for 2024, and will increasingly do so in 2025.
Denis Green
Apr 29
Red Card 2024: Asia Digital Performance Index
The Red Card 2024: Asia Digital Performance, ranking European football clubs, leagues, and players online in key regions across Asia.
Rufio
Mar 14, 2023
Douyin’s World Cup Delights Chinese Fans, Integrates Society
Douyin's successful broadcast of the 2022 FIFA World Cup elevated the platform to new heights in China's sports media rights landscape.
Denis Green
Mar 2, 2023
Red Card 2023: China Digital Performance Index
The most comprehensive report & analysis on China's fast-evolving digital European football landscape.
Denis Green
Jan 16, 2023
Mailman's 2023 China Trend Predictions
We've put our heads together to come up with the key trends we predict will have the biggest impact on China in 2023.
Denis Green
Sep 26, 2022
CunBA: The ‘village basketball’ phenomenon sweeping China
Amateur basketball tournaments in rural villages in China have become a phenomenon in the country.
Justin Tan
Mar 10, 2022
Mailman Insights: Observations from Beijing 2022
Five significant observations from the Games that provide valuable takeaways for the sports industry.
Denis Green
Feb 17, 2022
Red Card 2022: China Digital Performance Index
The most comprehensive report & analysis on China's fast-evolving digital European football landscape.
Tom Elsden
Feb 11, 2022
China Esports Blast: January
VSPN announces IPO plans; Olympic Council of Asia signs strategic partnership with Tencent; OnePlus and Jing Dong join League of Legends Pro
Tom Elsden
Jan 11, 2022
China Esports Blast: December
Uzi Returns to LPL with BLG, LPL Partners with Roger Dubuis, EDG Signs Deal with VICHY and IQOO
Tom Elsden
Dec 9, 2021
China Esports Blast: November
Weibo acquires Suning Gaming, EDG partners with Pop Mart, Huya signs with ESL Gaming
Eddie Chen
Dec 9, 2021
What EDG’s Worlds 2021 Championship Win Means for China's Esports Industry
5 key points on how EDG's League of Legends Worlds win will impact China's esports industry.
Denis Green
Oct 29, 2021
2021 China Sports Forum: Emerging Areas of Growth Post-Covid-19
Industry leaders discuss the latest areas of growth across China's digital, tech, grassroots, and esports landscapes.
Eddie Chen
Sep 24, 2021
How China's New Regulations will Impact the Esports Industry
New regulations in China are set to have a noticeable impact on the future of gaming, globally.
David Brake
Aug 6, 2021
The Update: Seven Trends to Define Digital Sport in 2021
It’s a surreal experience to be producing a second of these blogs, as the majority of us still work from home and the Covid-19 pandemic...
Eddie Chen
Aug 5, 2021
How the League of Legends Attracts International Fans
A deep-dive into why the League of Legends is so popular outside of China
David Brake
Jul 6, 2021
Your next one million fans will not come from your domestic market
With a finite amount of fans to capture in local or home markets, many are looking to digital to find a new international fan base.
Devorah Corona Mendez
Jun 18, 2021
Fan Movement by FIFA Turns Three
It's been three years since FIFA, with the support of the team at Seven League, launched Fan Movement by FIFA.
Iain Liddle
Jun 10, 2021
All eyes on TikTok ahead of Euro 2020
Its sponsorship of Euro 2020 means TikTok’s sporting credentials will be more prominent than ever before this summer.
bottom of page