Tom Elsden
THE EIGHT CITIES POWERING CHINA'S ESPORTS INDUSTRY
We’ve identified the eight leading Chinese cities establishing gaming at the front of their economic and cultural development.
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Ashley Shaner
May 7, 2021
As the triple bottom line becomes a priority, will sponsors be looking for more from rights holders?
Key learnings and takeaways from the SportsPro Hackathon, focusing on the triple bottom line.
Eddie Chen
Apr 28, 2021
The Mega-Cities Vying to Become Global Capital of Esports
We dissect five international mega-cities with the potential to become the esports capital of the world, post-COVID-19.
Lewis Wiltshire
Apr 15, 2021
Football's battle with racism - and the need to beware simple answers
A problem that blighted football for longer than anyone wants to remember has reached boiling point in the first few months of a new year.
Nic Makepeace
Apr 1, 2021
The Digital Final Four - how March Madness gives us a look into the future of sports content
Four themes that are central to this year's tournament.
Gideon Clark
Mar 18, 2021
Panini Leads China's Trading Card Revolution
China has become one of the fastest-growing markets in the card-collecting industry. Here we explain why...
Ben Smith
Mar 11, 2021
Why Trust is the Currency of the Digital Age
This post touches upon three key influences in the digital age: tone of voice, influencer marketing and social issues.
David Brake
Mar 4, 2021
What Opportunities Does Clubhouse Present for Fan Engagement in Sports?
David Brake outlines the benefits and risks to using the platform for sports rights-holders.
Dominic Lytwyn
Feb 25, 2021
Opportunities for Global Sports Brands on Kuaishou
A deep dive into why global sports organisations should be paying close attention to Kuaishou.
Charlie Beall
Jan 20, 2021
Seven Trends to Define Digital Sport in 2021
Seven key trends that are set to define the digital sports landscape in 2021.
Lewis Wiltshire
Jan 1, 2021
My 5 wishes for the sports industry in 2021
Here are my 5 key wishes for the sports industry in 2021. Let’s work together to keep pushing things forward.
Denis Green
Dec 23, 2020
NBA RED CARD 2020: CHINA DIGITAL PERFORMANCE INDEX
The NBA Red Card is a comprehensive assessment on the digital performance of NBA teams, players, and legends throughout 2020.
Iyanu Arukwe
Oct 31, 2020
#BLM is no longer trending – but the conversation must continue
For many sport organisations, this is the first time they have had to respond to anything like this and on a global scale.
Edoardo Lipari
Oct 27, 2020
Singapore Leads Esports to Success in Southeast Asia
We analyse Singapore’s key advancements as well as opportunities in the esports industry.
Eddie Chen
Oct 19, 2020
Why Tencent’s Merger Between DouYu & Huya had to Happen
We explain Tencent’s grand plan and predict how this new gaming giant will operate following merger between DouYu and Huya.
Charlie Beall
Oct 14, 2020
3rd Age of Sport - a manifesto
The 3rd Age of Sport manifesto emphasises how COVID-19 has accelerated the sports industry’s transition into a 3rd age.
Michael Lin
Sep 23, 2020
NFL's Tencent Model Gives China Fans the Perfect Offering
The National Football League (NFL) has delivered the perfect offering to fans in China with its first-ever subscription package.
Nic Makepeace
Sep 17, 2020
The three ways the NFL interacts with their global audience digitally and what teams can learn
We explore three key ways that the NFL has used to engage its global audience digitally
Andrew Collins
Sep 3, 2020
How New Media Companies Are Eating a Traditional Lunch
There's a lot of attention being captured by these new sports media companies.
max0173
Aug 27, 2020
WHAT U.S. SPORTS ARE MISSING TO WIN BIG IN GERMANY
What does it take for U.S. Sports brands to win over the German Sport fans heart?
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