Daniel Ayers
How do football clubs, leagues and federations build an OTT business?
Covid has accelerated the need for sports organisations to take control of their event broadcasts, even though it's no easy task.
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Nic Makepeace
Jul 17, 2020
Welcome to the NBA Bubble: Three themes to look out for in the NBA bubble
Three key themes to watch out for in the bubble in the coming months, as the life of an NBA player goes under the microscope.
Denis Green
Jul 16, 2020
5 TRENDS SHAPING THE ESPORTS LANDSCAPE IN CHINA
Now is the time to invest in the Chinese esports market and here's five good reasons why.
Nic Makepeace
Jul 1, 2020
Three lessons we can learn from College sports
1. Reflect the experience of the athlete. 2. Storytelling is vital. 3. Player access is all about give and take
Lewis Wiltshire
Jun 30, 2020
How the #StopHateForProfit campaign could boost women's sport at its time of need
The #StopHateForProfit campaign has led to billions of dollars of planned social media advertising budget remaining unspent.
Andrew Collins
Jun 11, 2020
The Inside Word: Yu Hang
We dive deep with one of China's most experienced veterans and discuss the inside word on sports and media in China.
Peter Clare
May 7, 2020
THE BWF STAR CREATION PROGRAMME: HELPING ATHLETES GROW YOUR SPORT
THE BWF STAR CREATION PROGRAMME: HELPING ATHLETES GROW YOUR SPORT
Denis Green
May 7, 2020
The BWF Star Creation programme: helping athletes grow your sport
“Badminton players have a unique opportunity to develop a close relationship with fans” BWF Secretary General, Thomas Lund. It is...
François
Apr 3, 2020
The rise of athletes as media
(Source: Megan Rapinoe’s Instagram) ATHLETES BECOMING MEDIA: PLAYERS ARE BECOMING MORE AWARE OF THE VALUE OF ACCESS AND NO-ONE CONTROLS...
RichardAyers
Apr 1, 2020
It's not just entertainment: why we should not apologise for saving sport
“I know in the context of coronavirus it’s just sport,” said the football correspondent on BBC Radio 4’s Today show, earlier. What? Why?...
Lewis Wiltshire
Mar 24, 2020
How the Digital Sports industry is responding to Coronavirus
“It’s like fixing an aeroplane while it’s in mid-air.” Everyone who works in digital sports has heard this line. The need for new, clear,...
Andrew Collins
Mar 17, 2020
NBA STILL RISING ACROSS CHINA’S SOCIAL MEDIA AMID TROUBLED YEAR
Despite a tumultuous 6 months, the NBA has continued to grow & engage its fan base in China. We looked into the data in our latest blog.
Andrew Collins
Mar 3, 2020
The Impact of Sports Digital in China During Coronavirus
The global sports community donates and supports China during difficult times. As a result, digital engagement and follower growth surges.
Lucien Bigois
Mar 3, 2020
“Did they… actually tweet that? WOW.”
Your digital tone of voice is critical when it comes to driving successful channels.
Lewis Wiltshire
Feb 28, 2020
Seven League hires former BT Sport head of social media Iain Liddle
Seven League hires former BT Sport head of social media Iain Liddle
Lewis Wiltshire
Jan 6, 2020
Seven League CEO Richard Ayers talks digital trends on Sky News
Seven League founder and CEO Richard Ayers was invited on to Sky News on Monday to discuss our key digital trends report for 2020...
RichardAyers
Dec 11, 2019
Seven digital trends for sport in 2020
At Seven League we are used to reflecting on the end of one year and the start of a new one. This time – for the first time in the...
RichardAyers
Dec 4, 2019
Humans are the problem: why sport must lead change from the inside
Dear technologists, The humans are the problem. My dad got hurt. Not emotionally, although it was a pretty shocking experience, but...
Lewis Wiltshire
Nov 19, 2019
The break-out season of women's football - and where it goes next
Women's football in England is enjoying a break-out season in just about every metric imaginable. Games in bigger stadia attended by...
Andrew Collins
Oct 30, 2019
The Real Value Behind Cristiano Ronaldo’s Instagram
We took a deep dive into Cristiano Ronaldo's Instagram over the past 12 months and analysed the performance across his channel
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