Daniel Ayers
OMG just make the timeline chronological
Five social media platform tweaks that would benefit sports content admins... Have you ever noticed the responses every time one of the...
top of page
Search
-
Jan 31, 2019
Wu Lei Transfer to LaLiga’s Espanyol Delivers Immediate Impact Online
Off the back of Wu Lei’s transfer from Shanghai SIPG to Espanyol, we examined the positive effects and potential pitfalls Wu Lei’s...
RichardAyers
Dec 11, 2018
7 Digital Trends in sport for 2019
When the pace of change is quicker than ever, how does your organisation stay up-to-date? One option which many Seven League clients...
Andrew Collins
Dec 1, 2018
Why Most Companies Will Fail In China’s Sports Economy
Why Most Companies Will Fail In China’s Sports Economy By Andrew Collins The Chinese sports economy has gone through a radical shift in...
Charlie Beall
Nov 1, 2018
Five Pressure Points in Selling Digital Content
Having spent many years in the publishing industry I recognise and appreciate the healthy tension you need to have between sales and...
Daniel Ayers
Sep 1, 2018
Replatforming your audience - aka why Harry Maguire doesn't know how to watch the golf
We've seen multiple recent rights deals for live sport going to Facebook, DAZN, Eleven Sports and Amazon Prime, as digital-first...
Charlie Beall
Aug 9, 2018
What is a reasonable price for Amazon’s Premier League rights? About £80m
Disclaimer: every number in this article is made up, apart from those that have been publicly reported. Also, Seven League do not buy or...
RichardAyers
Jul 19, 2018
Transformation trumps titles
Let’s start with some basics: Vinyl is not dead. Journalism is not dead. Long-form content is not dead. Having said that, the record...
David Brake
Jun 22, 2018
Engaging Europe on social media the NBA way
The NBA Finals is one of the greatest sporting events in the world. That's a fact. Broadcast around the world, featuring global...
Lewis Wiltshire
Jun 7, 2018
Which technologies will World Cup 2018 be remembered for?
Like many people in the sports industry, I can track my career via World Cups. Once every four years, this football spectacular not only...
Daniel Ayers
Jun 5, 2018
Optimising for Google in sport
In an era when traffic from social media is increasingly throttled, Google should be the organic source you care about most. Our research...
max0173
May 29, 2018
How Weibo Reacted to the UCL Final
Despite a 2:45 am kick off, the 2018 UEFA Champions League Final was a big big deal in China. Here is our rundown of how it was...
Lewis Wiltshire
May 25, 2018
How the richest game in football unlocks digital potential
One year ago almost to the day, Huddersfield Town's German defender Christopher Schindler walked from the halfway line at Wembley Stadium...
Arwel Jones
May 24, 2018
Growth of Digital at the UEFA Champions League Final
Club football does not get bigger than the UEFA Champions League, and this week the eyes of the footballing world and beyond will be on...
-
Apr 24, 2018
How Does Douyin Fit into Sports Brand’s China Strategy?
What is Douyin? Douyin is a mobile-based 15-second video platform that’s gained massive popularity in China over the last year. It...
Charlie Beall
Apr 13, 2018
Grand National weekend - crown jewel for a sport made for digital
This Saturday marks the 171st running of the Grand National. The race that captures everyone’s imagination, the one that stops the nation...
Daniel Ayers
Feb 6, 2018
How to credibly value digital content for commercial partners
Last week I was asked by Digiday to comment on Discovery's announcement that they're going to be aggregating data from linear broadcast,...
Lewis Wiltshire
Nov 15, 2017
Has the sports industry stopped innovating on social?
There’s a really simple way to think about how to build a great social media presence. I call it Building to Brilliance, and often use it...
Lewis Wiltshire
Nov 3, 2017
Happy 20th birthday, BBC News Online
3rd October, 1995. A rainy Tuesday night in Sussex. I'm a few months into my first job, a reporter at the Hastings Observer newspaper,...
Andrew Collins
Jul 24, 2017
Crystal Palace and Dongqiudi: What It Means.
Who are Dongqiudi? Dongqiudi, established in 2013, is a platform for Chinese football fans to create communities and follow their...
bottom of page