Daniel Ayers
The impact of AMP on Newcastle United traffic
Back in December 2016 when we relaunched the Newcastle United website, we were determined to ensure the platform met the standards of a...
top of page
Search
Charlie Beall
May 22, 2017
10 insights from working in esports
As Europe’s leading digital strategy agency specialising in sport, Seven League has now been working in esports for two years and in...
Lewis Wiltshire
May 11, 2017
A love letter to White Hart Lane
It was an inauspicious start to a love affair. Saturday 30th March, 1985. Aston Villa at home. Lost 2-0. But the course of true love...
Jon Ford
Apr 20, 2017
Five Things You Need To Know From Facebook's F8 Conference
This week saw the great and good of the world's social media development community gather in San Jose for Facebook's annual developer's...
Charlie Beall
Apr 5, 2017
Premier League Primary Stars - A Digital Programme to Inspire Learning in 10,000 Schools
The Premier League have launched their first ever ad campaign showcasing their community programme, Premier League Primary Stars, which...
Jon Ford
Mar 20, 2017
Six Talking Points From SXSW Sports 2017
As the BBQ fired up and tens of thousands of people tried to get used to the crushing reality that Austin no long “does” Uber (hello,...
Daniel Ayers
Mar 16, 2017
The NUFC website: a modern digital publisher platform
We were thrilled this week when Seven League's work to relaunch Newcastle United's website was shortlisted for a Sports Technology Award,...
Charlie Beall
Mar 10, 2017
Spiking the spike: what to do when the amazing happens
Barcelona's remarkable comeback against Paris St Germain in the UEFA Champions League this week was the stuff of dreams and the digital...
Charlie Beall
Nov 10, 2016
Digital localisation: Go deep, or go home
An issue that major sports brands face is that while they may dominate in their core market, their major growth opportunities lie...
David Brake
Nov 3, 2016
Embrace the Fear - Don't Just React
#FOMO. To spell it out, this is the Fear of Missing Out... a trend that has popped up on our radars once more - much like the undead - as...
Charlie Beall
Oct 13, 2016
News content - the long tail of waste
I was recently with a leading football team discussing the content they produce for their website. When I suggested they consider not...
Daniel Ayers
Jun 24, 2016
Hats off to MCFC for #hackmcfc
Good news: Manchester City Football Club are holding a hack event in late July where they'll be giving participants access to a ton of...
RichardAyers
May 20, 2016
Pathetic Social Media Infographics Must Die - or - Handle With Care: Free Social Media Numbers
For the love of God, please please please don't take social media numbers on face value. Come on people, it's not like this stuff just...
RichardAyers
May 16, 2016
The secret of how Leicester City, Juventus and Barcelona became champions
At Seven League we pride ourselves on analysing the tiny details and unearthing the key insights and trends that inform digital strategy...
Daniel Ayers
May 13, 2016
Don't just sign a FIFA16 gamer if you want to be taken seriously in eSports
Last week saw West Ham United sign FIFA16 player Dragonn as the club took the same route into eSports as VFW Wolfsburg, who added their...
Charlie Beall
May 3, 2016
Leicester City's digital growth as unprecedented as Premier League win
Leicester City’s fairytale victory in this year’s Premier League is almost without precedent in modern sport, as is their rise in...
Daniel Ayers
Mar 24, 2016
Sudan is suddenly online and your mobile website almost certainly doesn't work for them
Over the course of recent client projects for global football brands, we noticed a sudden increase in website traffic from Sudan; enough...
Jon Ford
Mar 16, 2016
Innovation With Fan Engagement: Making 'Rugglebox' for O2 and the 6 Nations
Our favourite projects include fans, innovation and content creation that delivers business benefit which is why last week's...
Charlie Beall
Feb 26, 2016
The NBA ‘first’ to 1bn. Does social media size matter?
The NBA is the first professional sports league to have more than ‘1bn likes’ across its global social media accounts says the league’s...
RichardAyers
Dec 17, 2015
BTSIAs, STAs and Baftas… How to get an awards submission right
Entries for the BT Sports Industry Awards just closed. The Sports Technology Awards' closing date is the end of the month and I’m...
bottom of page