David Brake
The World Is Not Landscape. Vertical Video Is On The Rise.
A lot has changed since 2000. Take the lessons learned from the dot-com boom and bust. We no longer gleefully accept the latest fad with...
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Daniel Ayers
Jul 10, 2015
The International Language of Football (or not)
This is an interesting piece of video from FC Barça; aimed at international fans, with a presenter, in English, it's an examination of...
Daniel Ayers
May 26, 2015
How Valencia CF used LTE broadcast innovation to create great fan engagement
Of all the complex and exciting content projects that Seven League have worked on over the last three years, the live broadcast of 5 HD...
David Brake
Apr 23, 2015
Can Sport Topple A Bag Of Tangfastics?
In the Seven League office we have a league table for our mobile live stream audiences. In third place, it's Antonia eating Nandos. The...
Arwel Jones
Mar 28, 2015
The 6 Nations Twitter Champions
With the omission of some key players, the official 6 Nations team of the tournament caused a stir in some rugby circles. The selection...
David Brake
Mar 10, 2015
Balloons, Broadband and Billions of Dollars: Connecting Sports and the Southern Hemisphere
$10 billion dollars from balloons. That's Google's Project Loon in a nutshell. Google are creating a business in the air that will...
RichardAyers
Mar 3, 2015
Connected Fans, Not Connected Stadiums
Whether you are the consumer looking to create a ‘smart home’ or a brand looking to increase knowledge about your customers through the...
Charlie Beall
Feb 18, 2015
English Premier League Sponsorship and the Effective Use of Social Media
Originally published 1 February 2015 in The Sunday Business Post. Millions of people getting thousands of messages, mostly on their...
David Brake
Feb 2, 2015
5 Things To Know About Super Bowl 49
The Superbowl, America's biggest sporting event, is over and for those of you dwelling in the UK we're here to bring you up to date with...
RichardAyers
Jan 20, 2015
2014 - An Incredible Year with the UFC
Just over 365 days ago, Seven League was chosen to lead the UFC’s digital delivery in EMEA. The plan? Amplify coverage of the 2014 live...
David Brake
Jan 16, 2015
Setting The Trend For 2015? The Social Media Stars Of 2014
Seven League tracks the hottest and latest talents and trends in the world of sport and social. This week we've been preparing for the...
RichardAyers
Jan 5, 2015
2015 Trends In Sport Technology
We have become so accustomed to great technological leaps forward over the last few years that the lack of any major headlines in 2014...
Neal McCleave
Nov 11, 2013
"Arsenal FC, I presume?" - A traveller's view on African football fandom
Lead Consultant Neal McCleave on the growth of football in Africa following a recent visit to Tanzania... I have been regularly...
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