Andrew Collins
How Port Adelaide Brought Footy to China
On Sunday 14th May, Shanghai will play host to round 8 of the 2017 AFL season as Port Adelaide Football Club (PAFC) take on the Gold...
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Apr 11, 2012
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
Andrew Collins
Dec 19, 2011
Framing Your Competition
How does a brand speak of the competition in public? Its not such an obscure question with today’s online trends, ease of chatter and...
Andrew Collins
Jan 24, 2011
Aussie Football Makes Waves in China, Ahead of NFL
Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL...
Andrew Collins
Jan 24, 2011
Ignore Crowds, Focus on Tribes
Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the...
Andrew Collins
Oct 19, 2010
7100 at First AFL Game in China
It was a proud day for the Mailman Group on Sunday the 17th of October as the past 4 months of online promotion via Chinese social...
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