#China 4/5

Andrew Collins

Apr 22, 2013

RAISING THE BAR: WHAT ARE YOU WORTH?

How much are you worth today? It’s a question we must ask ourselves as we embark on any new project. Depending on your age,...

Andrew Collins

Nov 2, 2012

TOTTENHAM HOTSPUR NOW ON CHINA SOCIAL MEDIA

We are proud to announce the official Tottenham Hotspur FC China social network accounts. The official voice was launched today across...

5 must-know facts about Chinese football fans

Andrew Collins

May 5, 2012

5 must-know facts about Chinese football fans

Chinese football fans – Who are they? They are a truly fascinating species, unique in many ways which set them apart from their...

DH.

Apr 11, 2012

Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act

Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...

Liverpool FC – The #1 most followed Premier League club on Sina Weibo

Andrew Collins

Mar 7, 2012

Liverpool FC – The #1 most followed Premier League club on Sina Weibo

As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo. Manchester...

Andrew Collins

Feb 20, 2012

Choosing Your Online Fee Structure in China

Deciding on the best fee structure for a digital business in China is critical to your success. We explore 2 different models you can...

Jeremy Lin: Weibo Sports Personality of the Week

Andrew Collins

Feb 9, 2012

Jeremy Lin: Weibo Sports Personality of the Week

NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...

Andrew Collins

Feb 8, 2012

GIVE YOUR CLUB A VOICE IN CHINA

Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...

Andrew Collins

Jan 17, 2012

Mailman’s Chinese Social Media Trends for 2012

Want to know what to expect from the Chinese Social Media Industry in 2012? Check out our Top Five Mega-Trends for the coming year 5...

MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS

DH.

Dec 25, 2011

MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS

This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...

DH.

Dec 16, 2011

The Mailman on Facebook

Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and...

DH.

Dec 6, 2011

Top 5 Social Media Campaigns #2

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 2. Old Spice – The Man Your...

Andrew Collins

Nov 22, 2011

Job Vacancy: SOCIAL MEDIA MARKETER (Shanghai)

Mailman is looking to recruit 2 -3 full-time employees to manage digital marketing maintenance and development for HelloAmerica.cn and...

Andrew Collins

Nov 8, 2011

Top 5 Social Media Campaigns #3

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper...

Andrew Collins

Nov 1, 2011

Top 5 Social Media Campaigns #4

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA –...

Andrew Collins

Oct 28, 2011

Top 5 Social Media Campaigns #5

Over the coming weeks I’ll be sharing the top 5 social media campaigns from the last 5 years. To begin with we feature number 5. Read...

Andrew Collins

Oct 27, 2011

Get on BAIDU now: Easy win in China Online SEO

So you’ve gotten your website on the front page of Google, keywords are all set, your data is flowing, you are being searched across the...

Andrew Collins

Sep 30, 2011

Radiohead Is Testing Weibo

UK super band Radiohead have set up their very own “weibo” account in China, which, translated into English, means “microblog.” The group...

Andrew Collins

Feb 7, 2011

Chinese, World’s Most Used Language

It’s long been recognised has the world’s most used language; but now China’s simplified characters are also the world’s most used web...

Andrew Collins

Jan 21, 2011

The Biggest Mall In The World

Roaming though one of the many Shanghai shopping malls one could not help but wonder where everyone was? The place was empty, populated...

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