Andrew Collins
RAISING THE BAR: WHAT ARE YOU WORTH?
How much are you worth today? It’s a question we must ask ourselves as we embark on any new project. Depending on your age,...
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Andrew Collins
Nov 2, 2012
TOTTENHAM HOTSPUR NOW ON CHINA SOCIAL MEDIA
We are proud to announce the official Tottenham Hotspur FC China social network accounts. The official voice was launched today across...
Andrew Collins
May 5, 2012
5 must-know facts about Chinese football fans
Chinese football fans – Who are they? They are a truly fascinating species, unique in many ways which set them apart from their...
DH.
Apr 11, 2012
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
Andrew Collins
Mar 7, 2012
Liverpool FC – The #1 most followed Premier League club on Sina Weibo
As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo. Manchester...
Andrew Collins
Feb 20, 2012
Choosing Your Online Fee Structure in China
Deciding on the best fee structure for a digital business in China is critical to your success. We explore 2 different models you can...
Andrew Collins
Feb 9, 2012
Jeremy Lin: Weibo Sports Personality of the Week
NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...
Andrew Collins
Feb 8, 2012
GIVE YOUR CLUB A VOICE IN CHINA
Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...
Andrew Collins
Jan 17, 2012
Mailman’s Chinese Social Media Trends for 2012
Want to know what to expect from the Chinese Social Media Industry in 2012? Check out our Top Five Mega-Trends for the coming year 5...
DH.
Dec 25, 2011
MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS
This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...
DH.
Dec 16, 2011
The Mailman on Facebook
Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and...
DH.
Dec 6, 2011
Top 5 Social Media Campaigns #2
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 2. Old Spice – The Man Your...
Andrew Collins
Nov 22, 2011
Job Vacancy: SOCIAL MEDIA MARKETER (Shanghai)
Mailman is looking to recruit 2 -3 full-time employees to manage digital marketing maintenance and development for HelloAmerica.cn and...
Andrew Collins
Nov 8, 2011
Top 5 Social Media Campaigns #3
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper...
Andrew Collins
Nov 1, 2011
Top 5 Social Media Campaigns #4
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA –...
Andrew Collins
Oct 28, 2011
Top 5 Social Media Campaigns #5
Over the coming weeks I’ll be sharing the top 5 social media campaigns from the last 5 years. To begin with we feature number 5. Read...
Andrew Collins
Oct 27, 2011
Get on BAIDU now: Easy win in China Online SEO
So you’ve gotten your website on the front page of Google, keywords are all set, your data is flowing, you are being searched across the...
Andrew Collins
Sep 30, 2011
Radiohead Is Testing Weibo
UK super band Radiohead have set up their very own “weibo” account in China, which, translated into English, means “microblog.” The group...
Andrew Collins
Feb 7, 2011
Chinese, World’s Most Used Language
It’s long been recognised has the world’s most used language; but now China’s simplified characters are also the world’s most used web...
Andrew Collins
Jan 21, 2011
The Biggest Mall In The World
Roaming though one of the many Shanghai shopping malls one could not help but wonder where everyone was? The place was empty, populated...
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