Denis Green
China Sports Business Weekly | 29th June
Here are the top China sports business news stories you need to know from this week: FIBA Lands Global Partnership with TCL FIBA, the...
top of page
Search
Andrew Collins
Aug 23, 2017
Our 5 Rules of Talent Management
As the Chinese Sports market is maturing, more and more athletes are getting online in China. Three recent examples include Tom Brady,...
Andrew Collins
Nov 2, 2012
TOTTENHAM HOTSPUR NOW ON CHINA SOCIAL MEDIA
We are proud to announce the official Tottenham Hotspur FC China social network accounts. The official voice was launched today across...
Andrew Collins
May 5, 2012
5 must-know facts about Chinese football fans
Chinese football fans – Who are they? They are a truly fascinating species, unique in many ways which set them apart from their...
DH.
Apr 11, 2012
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
Andrew Collins
Mar 7, 2012
Liverpool FC – The #1 most followed Premier League club on Sina Weibo
As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo. Manchester...
Andrew Collins
Feb 9, 2012
Jeremy Lin: Weibo Sports Personality of the Week
NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...
Andrew Collins
Feb 8, 2012
GIVE YOUR CLUB A VOICE IN CHINA
Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...
Andrew Collins
Jan 19, 2012
WEIBO CAMPAIGN OF THE WEEK – JANUARY 2012
Shanghai Shenhua picked out a random fan to join negotiations for the signing of Dider Drogba. With over 5,000 comments in less than 2...
DH.
Dec 25, 2011
MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS
This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...
Andrew Collins
Jan 24, 2011
Ignore Crowds, Focus on Tribes
Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the...
Andrew Collins
Oct 19, 2010
7100 at First AFL Game in China
It was a proud day for the Mailman Group on Sunday the 17th of October as the past 4 months of online promotion via Chinese social...
bottom of page