Here are the top China sports business news stories you need to know from this week: FIBA Lands Global Partnership with TCL FIBA, the...

As the Chinese Sports market is maturing, more and more athletes are getting online in China. Three recent examples include Tom Brady,...

We are proud to announce the official Tottenham Hotspur FC China social network accounts.  The official voice was launched today across...

Chinese football fans – Who are they?  They are a truly fascinating species, unique in many ways which set them apart from their...

Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...

As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo. Manchester...

NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...

Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...

Shanghai Shenhua picked out a random fan to join negotiations for the signing of Dider Drogba. With over 5,000 comments in less than 2...

This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...

Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the...

It was a proud day for the Mailman Group on Sunday the 17th of October as the past 4 months of online promotion via Chinese social...