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Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
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Andrew Collins
Feb 9, 2012
Jeremy Lin: Weibo Sports Personality of the Week
NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...
Andrew Collins
Jul 8, 2011
Australia vs China Social Media Activity
This article is relevant for those marketing to Chinese Australians, Chinese abroad and understand Chinese social media activity. When...
Andrew Collins
Jan 27, 2011
Taobao Now With Over 370m Users
Taobao, China’s largest online retail website had recorded a whopping 370 million users in 2010, a 35 percent year-on-year increase from...
Andrew Collins
Dec 20, 2010
Wake Up And Smell The Tea – A RANT
If today you’re not talking to a Chinese consumer seriously, with a dedicated channel push you are simply missing out on the biggest...
Andrew Collins
Dec 14, 2010
China Populations, Growth and Urbanization
When reviewing statistics in China it’s very easy to become engrossed in quantifying a accurate number for a domestic strategy. The...
Andrew Collins
Oct 9, 2010
Tapping Into A $80 Billion Web Market
As featured in McKinsey Quarterly: Asia’s emerging markets are poised for explosive digital growth. The region’s two largest...
Andrew Collins
Sep 20, 2010
What you do in China, affects you everywhere
Statistics have showed us that the International Chinese community are so very closely aligned with their mother land. You will...
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