Denis Green
China Sports Business Weekly | 26th April
Here are the top China sports business news stories you need to know from this week: Dicos Delivers NBA Partnership The NBA (National...
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Denis Green
Jan 25, 2019
Red Card 2019 China Digital Football Awards Report
Welcome to the Red Card 2019 report, now in its 8th year of publication. The report identifies the number one European Football Club,...
Denis Green
Jan 4, 2019
China Sports Business Weekly | 4th January
Here are the top China sports business news stories you need to know from this week: Shunxin Sponsors Beijing 2022 Beijing 2022 has...
Denis Green
Aug 30, 2018
China Sports Business Weekly | 31st August
Here are the top China sports business news stories you need to know from this week: FIBA Signs Global Partnership with Ganten FIBA, the...
Denis Green
Jun 8, 2018
China Sports Business Weekly | 8th June
Here are the top China sports business news stories you need to know from this week: Mailman Delivers COPA90 Partnership in China COPA90...
Denis Green
May 25, 2018
China Sports Business Weekly | 25th May
Here are the top China sports business news stories you need to know from this week: Thierry Henry Named as Vatti Ambassador As an...
Denis Green
Apr 4, 2018
China Sports Business Weekly | 6th April
Here are the top China sports business news stories you need to know from this week: Tencent Signs Strategic Partnership with MLB Major...
Andrew Collins
Mar 16, 2018
China Sports Business Weekly | 16th March
Here are the top China sports business news stories you need to know from this week: FIFA Lands in China This week, FIFA announced its...
Andrew Collins
Nov 2, 2012
TOTTENHAM HOTSPUR NOW ON CHINA SOCIAL MEDIA
We are proud to announce the official Tottenham Hotspur FC China social network accounts. The official voice was launched today across...
Andrew Collins
May 5, 2012
5 must-know facts about Chinese football fans
Chinese football fans – Who are they? They are a truly fascinating species, unique in many ways which set them apart from their...
DH.
Apr 11, 2012
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
Andrew Collins
Mar 9, 2012
3 KEY tips for your Weibo Management Strategy
If you ask “Do you have Sina weibo’s account?” 90% of people in China will give you a resounding “Yes!”. Because yes, one thing is sure,...
Andrew Collins
Feb 20, 2012
Choosing Your Online Fee Structure in China
Deciding on the best fee structure for a digital business in China is critical to your success. We explore 2 different models you can...
Andrew Collins
Feb 8, 2012
GIVE YOUR CLUB A VOICE IN CHINA
Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...
DH.
Dec 25, 2011
MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS
This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...
DH.
Dec 21, 2011
Top Social Media Campaigns #1
We’re here at last….. I can now reveal Mailman’s favorite campaign of the last 5 years… VW Fox – “Planeta Terra” Twitter Zoom As official...
Andrew Collins
Dec 19, 2011
Framing Your Competition
How does a brand speak of the competition in public? Its not such an obscure question with today’s online trends, ease of chatter and...
DH.
Dec 6, 2011
Top 5 Social Media Campaigns #2
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 2. Old Spice – The Man Your...
Andrew Collins
Nov 30, 2011
Retailers: How You Can Win More Chinese Customers
Sounds obvious I know. But it’s true and is so the world over. Just as you and I enjoy a hamburger in the middle of Tokyo the majority...
Andrew Collins
Nov 8, 2011
Top 5 Social Media Campaigns #3
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper...
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