Andrew Collins
How the NHL is Engaging New Chinese Fans Online
China is ice hockey’s next big market, or so hopes the NHL. This week, the first official NHL games to be played in China will be held in...
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Andrew Collins
Aug 23, 2017
Our 5 Rules of Talent Management
As the Chinese Sports market is maturing, more and more athletes are getting online in China. Three recent examples include Tom Brady,...
Andrew Collins
Apr 29, 2017
What F1 Teams are doing online in China
Whilst Formula 1 is well established and still growing in China, it remains a somewhat niche sport in the shadow of both football and...
Andrew Collins
Apr 14, 2017
The Future of Drone Racing and Why China Will Dominate It
Wait, what on earth is drone racing? Naturally, you’ve have heard of drones, those unmanned flying things that make that irritating...
Andrew Collins
Apr 12, 2017
How China is responding to the United Airlines Fiasco
Anger has spread throughout the world over the recent United Airlines passenger removal scandal. Dr David Dao, who is of Vietnamese...
Andrew Collins
Nov 11, 2016
5 things that influence Chinese sports loyalty | Edoardo Lipari
In recent years, China’s growing passion for football has drawn the attention of the world’s top football clubs. The incomparable...
Andrew Collins
Sep 6, 2013
KAWO Now Live, Opens China to the World
Shanghai, September 5th 2013- We’re excited to announce the official global launch of KAWO, a social media management tool that helps...
Andrew Collins
Nov 2, 2012
TOTTENHAM HOTSPUR NOW ON CHINA SOCIAL MEDIA
We are proud to announce the official Tottenham Hotspur FC China social network accounts. The official voice was launched today across...
Andrew Collins
May 5, 2012
5 must-know facts about Chinese football fans
Chinese football fans – Who are they? They are a truly fascinating species, unique in many ways which set them apart from their...
DH.
Apr 11, 2012
Mailman launches ‘CHINA RED CARD’ : The definitive guide to a football club’s act
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s...
Andrew Collins
Mar 9, 2012
China hits 1 Billion Mobile Phone Users
Yes. That’s 1/7 of all the people on the planet. 1 Billion of your potential customers are out there and trying to connect to your brand...
Andrew Collins
Feb 20, 2012
Choosing Your Online Fee Structure in China
Deciding on the best fee structure for a digital business in China is critical to your success. We explore 2 different models you can...
Andrew Collins
Feb 9, 2012
Jeremy Lin: Weibo Sports Personality of the Week
NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he? Jeremy Lin, Asian-American NBA player, increased...
Andrew Collins
Feb 8, 2012
GIVE YOUR CLUB A VOICE IN CHINA
Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...
DH.
Dec 25, 2011
MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS
This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...
DH.
Dec 16, 2011
The Mailman on Facebook
Check out the new and improved Mailman Facebook Page. We will be keeping you up to date with all the latest Mailman news, photos and...
DH.
Dec 6, 2011
Top 5 Social Media Campaigns #2
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 2. Old Spice – The Man Your...
Andrew Collins
Nov 22, 2011
Job Vacancy: SOCIAL MEDIA MARKETER (Shanghai)
Mailman is looking to recruit 2 -3 full-time employees to manage digital marketing maintenance and development for HelloAmerica.cn and...
Andrew Collins
Nov 19, 2011
Confessions Of A Social Media Addict
Forgive me father for I have sinned… It has been 2 years since my last confession. When I first began using social media (Facebook to be...
Andrew Collins
Nov 8, 2011
Top 5 Social Media Campaigns #3
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 3. Burger King – Whopper...
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