As the Chinese Sports market is maturing, more and more athletes are getting online in China. Three recent examples include Tom Brady,...

Who are Dongqiudi? Dongqiudi, established in 2013, is a platform for Chinese football fans to create communities and follow their...

Wait, what on earth is drone racing? Naturally, you’ve have heard of drones, those unmanned flying things that make that irritating...

The Chinese sports industry is the fastest growing in the world. Their ambitions are lofty, with President Xi’s targets set at $5...

The classic argument, which is more important: followers or engagement. Traditionally sports organizations only focused on their number...

Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...

Shanghai Shenhua picked out a random fan to join negotiations for the signing of Dider Drogba. With over 5,000 comments in less than 2...

This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...