Denis Green
China Sports Business Weekly | 25th May
Here are the top China sports business news stories you need to know from this week: Thierry Henry Named as Vatti Ambassador As an...
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Andrew Collins
Jul 22, 2016
A Snapshot of Social Media in China
With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The...
Andrew Collins
Feb 8, 2012
GIVE YOUR CLUB A VOICE IN CHINA
Better late than never? This phrase does not apply to China. With interest in Sport at an all time high and with a dramatic rise in the...
DH.
Dec 25, 2011
MAILMAN DRIVE LIVERPOOL FC TO 100,000 FANS
This is a huge milestone for the club as it shows clear reward for their decision to target China and highlights the opportunity for...
DH.
Dec 21, 2011
Top Social Media Campaigns #1
We’re here at last….. I can now reveal Mailman’s favorite campaign of the last 5 years… VW Fox – “Planeta Terra” Twitter Zoom As official...
Andrew Collins
Nov 30, 2011
Retailers: How You Can Win More Chinese Customers
Sounds obvious I know. But it’s true and is so the world over. Just as you and I enjoy a hamburger in the middle of Tokyo the majority...
Andrew Collins
Nov 1, 2011
Top 5 Social Media Campaigns #4
Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA –...
Andrew Collins
Sep 30, 2011
Radiohead Is Testing Weibo
UK super band Radiohead have set up their very own “weibo” account in China, which, translated into English, means “microblog.” The group...
Andrew Collins
Sep 20, 2010
What you do in China, affects you everywhere
Statistics have showed us that the International Chinese community are so very closely aligned with their mother land. You will...
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