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Eddie Chen
Aug 5, 2021
How the League of Legends Attracts International Fans
A deep-dive into why the League of Legends is so popular outside of China
Denis Green
Jul 30, 2021
China Sports Business Weekly | 30th July
Evil Geniuses’ expansions, Western brand donations, Olympic Games engagements
Denis Green
Jul 23, 2021
China Sports Business Weekly | 23rd July
iQiyi Sports lands Premier League rights, Beijing Olympics venues near completion, BVB concludes another successful virtual China tour.
Denis Green
Jul 16, 2021
China Sports Business Weekly | 16th July
Xiaohongshu in Tokyo, OPPO’s sports spree, Tencent’s troubles
Denis Green
Jul 9, 2021
China Sports Business Weekly | 9th July
Endeavor & Mailman, Zhou’s F1 debut, NBA gets musical
Denis Green
Jul 8, 2021
ENDEAVOR CHINA ACQUIRES MAILMAN GROUP
Mailman and subsidiary Seven League will collaborate closely with 160over90 and IMG’s global media businesses
David Brake
Jul 6, 2021
Your next one million fans will not come from your domestic market
With a finite amount of fans to capture in local or home markets, many are looking to digital to find a new international fan base.
Denis Green
Jul 2, 2021
China Sports Business Weekly | 2nd July
Beijing Hockey Association and NHL deliver masterclass, Nike remains bullish on China, domestic brands capitalise on home advantage
Denis Green
Jun 25, 2021
China Sports Business Weekly | 25th June
NBA goes electric, Kuaishou’s Olympics, Sun sets on Yang’s Tokyo dream.
Denis Green
Jun 18, 2021
China Sports Business Weekly | 18th June
Wanda & FIFA ignite youth football, Yili lands 4-year deal with AFC, MLB teams up with university esports
Devorah Corona Mendez
Jun 18, 2021
Fan Movement by FIFA Turns Three
It's been three years since FIFA, with the support of the team at Seven League, launched Fan Movement by FIFA.
Denis Green
Jun 11, 2021
China Sports Business Weekly | 11th June
China’s winter wonderland, CSM’s Copa América treble, LPL’s Hyperice recovery
Iain Liddle
Jun 10, 2021
All eyes on TikTok ahead of Euro 2020
Its sponsorship of Euro 2020 means TikTok’s sporting credentials will be more prominent than ever before this summer.
Denis Green
Jun 4, 2021
China Sports Business Weekly | 4th June
Sharjah takes qualifiers, Extreme sports crackdown, MLB Cup springs
Denis Green
May 28, 2021
China Sports Business Weekly | 28th May
Olympics for all, China's football cities, Cena’s apology
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