⚽ English Premier League Opens Beijing Office 🏢 | ⚽ Lenovo Lands Top FIFA Partnership 

🎾 Tennis and Table Tennis Boost China’s Economy Over Golden Week 🏓

🎙️ UFC Announces Macau FN Main Card | 🎾 Jerry Shang Wins First ATP Title | 🏀 FIBA Launches Jakarta Office

The Paris Games 2024 engaged Chinese audiences online - our VP Rufio Zhu takes a look at which platforms and brands excelled, and why.

Tottenham Hotspur 🤝 Ant International | LaLiga 🤝 CCTV | UEFA 🤝 OPPO

🤝 WTT & Zhonghui 🏓 | 🤝 AFC & MNC ⚽ | 🤝 ISU & CNSG ⛸️

📺 Hisense signs Real Madrid deal ⚽ | 🛫 NBA stars embark on China tour 🏀 | 🏆 China’s 11 at the US Open 🎾

🤝 Man City & Yili | NFL & Amazon Prime | Man Utd & Konami 🤝

👊 UFC returns to Macau in November for highly anticipated Fight Night 👊

⚽ New Premier League deals in Japan & South Korea | 🎾 Zheng Qinwen makes tennis history

China Media Group 🤝 LaLiga | MotoGP 🤝 India | Tiger Balm 🤝 FC Bayern Munich

⚾ Dodgers & Cubs to Open 2025 MLB Season in Tokyo 🗼 | 🏉 Australia & PNG to Co-host 2026 Rugby League World Cup 🇦🇺

🛫 Sports Events Entice Chinese Tourists to Europe 🇪🇺 | 🇮🇩 Indonesian Government Sets ‘Sports Tourism’ 2025 Plan 📒

With China continuing to bolster itself in many areas, it easily exceeds in sports for 2024, and will increasingly do so in 2025.

🌍 Chinese brands drive deeper into Europe | ⚾ KBO games coming to a screen near you