⚽ Migu Strengthens EPL Partnership ⚽

⚽ UEFA Hosts Chinese Football Association Visit ⚽ | 🏉 Sydney Roosters Sign BYD Deal 🏉

🎾 CCTV-5 Lands WTA Finals Coverage | 🇫🇷 Ligue 1 Nets Strong Increase in South Korea

⚽ Hisense Partners with FIFA Club World Cup 2025 🏆 | ⚾ MLB World Series Breaks Records 📈

🎾 Zheng Qinwen Hails China’s Tennis Boom 🎾 | 🎿 Asian Winter Games Steps Up Preperation 🎿

⚽ English Premier League Opens Beijing Office 🏢 | ⚽ Lenovo Lands Top FIFA Partnership 

🎾 Tennis and Table Tennis Boost China’s Economy Over Golden Week 🏓

🎙️ UFC Announces Macau FN Main Card | 🎾 Jerry Shang Wins First ATP Title | 🏀 FIBA Launches Jakarta Office

The Paris Games 2024 engaged Chinese audiences online - our VP Rufio Zhu takes a look at which platforms and brands excelled, and why.

Tottenham Hotspur 🤝 Ant International | LaLiga 🤝 CCTV | UEFA 🤝 OPPO

🤝 WTT & Zhonghui 🏓 | 🤝 AFC & MNC ⚽ | 🤝 ISU & CNSG ⛸️

📺 Hisense signs Real Madrid deal ⚽ | 🛫 NBA stars embark on China tour 🏀 | 🏆 China’s 11 at the US Open 🎾

🤝 Man City & Yili | NFL & Amazon Prime | Man Utd & Konami 🤝

👊 UFC returns to Macau in November for highly anticipated Fight Night 👊

⚽ New Premier League deals in Japan & South Korea | 🎾 Zheng Qinwen makes tennis history