⚽ China plans 2031 Women’s World Cup bid ⚽

📈 IOC reports 2bn unique Beijing 2022 viewers | 🤝 UFC innovates for the future of athletes

🏆 Golden State Warriors Named Most Popular NBA Team Online in China 🏆

A comprehensive assessment of the digital performance of NBA teams, players, and legends throughout the year in China.

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country.

LIV Golf 🤝 Weibo | Shanghai Grand Prix 🤝 April

✍️ Cartier signs Su Yiming | WTT signs more China events | PSG signs China duo ✍️

🎾 WTA Expects Shenzhen Return Next Year 🎾

📈 Anta surpasses Nike revenue | 🏓 WTT’s new Board Member & sponsor | 🎾 Wu Yibing makes history

🛒 Migu’s rights spree continues with big 5 statement 🛒

🏇 FEI lands Migu deal | China’s new frisbee league

🚀 FIFA+ launches in China | ⚽ LaLiga goes OTT | 📺 EPL back on CCTV

UEFA 🤝 OPPO | Therabody 🤝 China Basketball | Asian Games 🤝 China 2023

🗣️ Li Haotong: “From that low to holding a trophy on the 18th green, it’s a dream come true.” ⛳

⚽ Douyin lands FIFA World Cup rights 🏆 | ❌ LaLiga terminates Super Sports Media deal ❌