NHL’s street hockey success; NBA’s new content partner; China’s mandatory fitness upgrade

NHL stars align for Beijing; Man Utd pops up in Shanghai; CMG retains Olympics rights

With a finite amount of fans to capture in local or home markets, many are looking to digital to find a new international fan base.

Beijing Hockey Association and NHL deliver masterclass, Nike remains bullish on China, domestic brands capitalise on home advantage

NHL delivers online Street Hockey Program, the CFA plans China Youth League, Sunac and Harbin Sport University collaborate.