Hello Industry Friends, here is the very latest news and insights from Asia.
š° Key Headlines: FIBA 3Ć3Ā heads to Hong Kong, Australia lands Womenās Asian Cup, Shanghai Olympic Series entertains Shanghai, Bundesliga strengthens Asia presence, PSSI establishes partnership with KNVB, and Newcastle United announces Japan tour.
šļø Key Industry News
FIBA 3Ć3 World Tour Final Heads to Hong Kong
The International Basketball Federation (FIBA) has announced that Hong Kong will host its 3Ć3 World Tour Final for the first time. The 2024 season of the menās series will conclude in Hong Kong on November 23 and 24. Read more on SportBusinessĀ (English)
Australia Lands Womenās Asian Cup
Australia, a co-host of last yearās FIFA Womenās World Cup with New Zealand, will host the continentās premier womenās national team competition for the second time in history, after 2006. Uzbekistan will become the first Central Asian nation to organise the tournament. Read more on SportBusinessĀ (English)
š” Our Take: Traditionally playing third or fourth fiddle to the likes of rugby, cricket, and the AFL, football has been on a growth trajectory in recent years: the nation co-hosted a FIFA Womenās World Cup, the Matildaās have become national heroes selling out 14 consecutive home games, and increased investment has gone into new stadia and grassroots initiatives. Although football will likely never scale the heights of the AFL, participation numbers and viewing figures point to a healthy future for the sport in the country.Ā
Shanghai Olympic Qualifier Series to Bring New Experience For Fans
Running from May 16 to 19, hundreds of athletes, both men and women, will compete in BMX freestyle cycling, breaking, skateboarding, and sport climbing at the newly-renovated Huangpu Riverside venue. The four-day event will thrill fans with a combination of adrenaline-pumping competition, culture, art and music. Read more on China DailyĀ (English)
š” Our Take: Niche sports have been trending in China recently, after Covid halted all mainstream sport and consumers had to find new and expressive ways to stay fit and healthy. These high octane sports taking place by the iconic Huangpu River will no doubt go down well with competitors and fans alike.Ā
Bundesliga Strengthens Local Presence Across Asia
Bundesliga International has made a trio of executive hires and promotions across Asia as it looks to further build the leagueās exposure on the ground with media rights deals already locked in across much of the region for the long term. Read more on SportBusinessĀ (English)
š” Our Take: The Bundesliga has always put a strong emphasis on international markets, focusing on its āFootball As Itās Meant To Beā slogan. Itās not just the league which has been growing its presence across Asia in the past decade either. The key clubs have established offices and dedicated followings, particularly in China, allowing them to bring on local partners and established dozens of official fanclubs, leading to commercialisation through ecommerce and fan viewing parties.Ā
China Gives Table Tennis Legend Ma Another Shot at Olympic Gold
The 14-time world champion, now 35, won team golds at all three of his previous Olympics and back-to-back menās singles titles in Rio and Tokyo to become the most successful table tennis Olympian of all time. Read more on Al JazeeraĀ (English)
PSSI Establishes Partnership with KNVB
The Indonesian FA (PSSI) officially entered a partnership with the Dutch FA (KNVB). The two Football Associations agreed to build cooperation in grassroots football in Indonesia, the league management, and the arrival of the Dutch NT to play against Indonesia NT, from junior to senior, for the men's & women's teams. Read more onĀ RepublikaĀ (Bahasa)
š” Our Take: This partnership will be very beneficial for both parties, who have strong cultural ties. For Indonesia, the sporting side will be greatly helped by the involvement of the KNVB, which is seen as one of the best federations for managing grassroots football. For KNVB, this is a further step in their marketing strategy in Indonesia through their local account, Oranje Indonesia.
Newcastle United Announces Japan Tour
The English Premier League club have announced they will be travelling to Japan to play two friendlies over the summer. The Magpies will fly to Tokyo and will play Urawa Red Diamonds at the Saitama Stadium on Wednesday 31st July before facing Yokohama F.Marinos at the Japan National Stadium on Saturday 3rd August. Read more on BBCĀ (English)
š” Our Take: Japan is on a roll when it comes to announcing European football clubs playing in the country this summer. Modern stadia, a passionate football community, experience in hosting tours, and a queue of sponsors looking to partner with these organisations make for an exciting summer ahead.Ā
China Turns to Milicic to Restore Fortunes of Steel Roses
China have charged Ante Milicic with turning around the fortunes of their women's national team, naming the 50-year-old Australian as successor to Shui Qingxia over the weekend. Read moreĀ ReutersĀ (English)
š¤ Opinion
Supreme Targets China with Mainland Exclusive Air Force 1
From an artist-fashion collision to coffee-choreographer and a China-exclusive streetwear move, this weekās Chinese brand collaboration spotlights offer a variety of strategic inspiration. Read more on Jing DailyĀ (English)
š® Esports
SCboys and Team WE Host StarCraft II Competition in China
Chinese StarCraft II-focused production company SCBoys, esports organization Team WE, and NewTV announced that they plan to co-host a StarCraft II competition called StarsWar from May 18-19 at Xiāan Qujiang Esports Center, the home venue of League of Legends Pro League (LPL) organization Team WE. Read more on The Esports AdvocateĀ (English)
Subscribe hereĀ to keep up-to-date with all the latest sports business news from China.
Founded in China in 1999, Mailman has evolved to become one of Asiaās leading sports digital agencies. We are digital marketers who help sports rights holders enhance their local brand equity and create sustainable presences. We exist at the intersection of digital & technology, helping the worldās biggest sports, entertainment & lifestyle brands build successful businesses in international growth markets. Mailman is part of 160/90, Endeavorās global cultural marketing agency. Learn more about our story here.
Whether it is a social gathering or a private dinner, these South Delhi Escorts will surely impress and keep you entertained. Do not miss this chance to have an exciting evening with these beautiful Escorts in South Delhi. Book your appointment today and treat yourself to an unforgettable experience in the city!
I recently booked a Escorts Near Hotel Shangri-La Eros New Delhi, and I must say, the experience exceeded my expectations. The Hotel Shangri-La Eros New Delhi escort I chose was not only beautiful but also engaging and articulate. We enjoyed a lovely dinner, and her ability to hold a conversation made the night even more enjoyable.
hello
You will have some really unique sex services which will make your mind as well as your body relax and refresh, Delhi call girls believe to provide beautiful escorts services they are fully dedicated to their jobs, and at the same time they are ever ready for their jobs, so you can call them when you have the feeling that you need their services, but you need to visit our Independent New Delhi Call Girls websites and after that you can make your visit with them to having such a high class of escorts service in Delhi with the lovely and gorgeous escorts in Delhi.
The demand for Gurgaon Call GirlsĀ is driven by several factors, including the city's booming economy, its large population of young professionals, and the availability of disposable income. Moreover, the anonymity and convenience offered by these services make them an attractive option for many clients who wish to maintain their privacy.