Established in 1999, Mailman has become a symbol of China’s revolutionary spirit and its desire for progress. Before tweets, our team were delivering postKard media throughout China’s bustling restaurants. We took pride in every delivery. But then the world changed, smartphones became our new best friends and it was time to adapt to the modern China.
We did what we knew best
As China’s youth began playing sport, the digital and content landscapes also took shape. It was early 2009 and we began to tackle our deepest passion, sports. We knew as the market evolved, that global sports properties would wake up. The Chinese were curious and willing to engage; football was on the rise, the NBA was growing and the world’s superstars had to be a part of it.
In 2010, Liverpool FC became the first professional football team on Chinese social media. Fast forward 7 years and we’ve since built programmes for over 100 global rights holders including the Bundesliga, NFL, NHL, Kobe Bryant, UFC, Manchester United, Tottenham Hotspur, AC Milan and the great Conor McGregor. Our clients have seen their Chinese communities explode, creating hundreds of new opportunities across avenues such as media, commercial, ecommerce and touring.
And so began the legacy
As the business grew, so did our people, our expertise and our reach across China’s vast sports ecosystem. We refined our mission and made sure our interests were aligned with our greatest customers. We now deliver services across digital, media, technology, commerce and investment – all to support our mission in helping professional sports organisation succeed in China.
The future we’re building
As the industry develops and matures, we’re ensuring we stay nimble, aggressive, honest and set the industry standard through our professional services. We aim to build an ecosystem of support which creates exponential success for our clients. With access to more fans, more opportunities and more investment we strive to build business together with our partners.