• Business Objective

    Promote the FIFA17 launch online in China through the Bundesliga clubs’ social profiles.

  • Results

    Over 1.1 million views

  • Our Approach

    A FIFA17 teaser video was published on Miaopai and promoted on Weibo as were the 18 individual club videos. All 18 club videos were also posted the official Bundesliga website displayed on rotation in the homepage video area.

    There were over 1.1 million total views on Miaopai and 10,562 total views on the Bundesliga website. The teaser video attracted 118,965 views on Miaopai and the most popular individual club video was that of RB Leipzig.

    The videos were also posted on Hupu in a single post on the Bundesliga forum. They were then re-posted by Hupu on their international football page.