• Business objective

    Live stream the Bundesliga Legends Tour with Jens Lehmann to bring Chinese fans closer to the experience.



  • Results

    3,000 peak viewers

  • Our Approach

    We worked with Tencent Sports and QiE Live Streaming app to follow Jens Lehmann around the Bundesliga Legends Tour in Beijing. Having secured promotion for the event, fans were able to find the content in a prime position of the Live Streaming home page with a prominent banner.

    We followed Jens as he met up with a former Bundesliga player Shao Jiayi at the home stadium of his last club Beijing Guoan. They were both challenged to complete several activities including crossbar challenge and Jianzi keepy-ups as fans were able to comment and like on the live feed stream.