• Business Objective

    Leverage media partnerships through GoUSA to amplify the United Airlines brand through top media channels



  • Results

    140 million impressions

  • Our Approach

    With United Airlines contributing and buying into our media partnership programs on GoUSA, we were tasked with increasing their brand awareness in China. The team idealised a key call-to-action as the main creative pull and utilised high-quality imagery on its banners to accomplish two goals – increase click through rate and build overall branding.

    Over a 3 month period, we were able to create unique banners across major networks in PPTV and Qunar, producing over 72,000 clicks into their personalised campaign page on GoUSA and reaching over 140 million across the media platforms.